Dr. Al Bovik received the Edwin H. Land Medal from The Optical Society. The Land medal was created in honor of the great American scientist, entrepreneur, and academic Edwin H. Land, who invented the instant camera, founded and chaired the Polaroid Corporation, and invented the Retinex theory of color constancy in vision.  The medal is awarded in recognition of pioneering work empowered by scientific research to create inventions, technologies, and products.  Dr. Bovik was given this award for his work on neuroscience-based picture and video quality models and algorithms.

http://www.osa.org/en-us/awards_and_grants/awards/award_description/edwinland/